Roadmap 11

Presented By
Black & Veatch   Honda Portland General Electric

2019 Program

Roadmap 12: Test Drive the Future

"The future is already here - it's just not evenly distributed."
- William Gibson, science fiction author.

Last year, over half the cars sold In Norway last year came with plugs. Shared electric scooters exploded onto many city streets (and sidewalks!) while autonomous shuttles began offering service in a few communities. Meanwhile, many parts of the world have hardly seen a trace of these "science fiction" technologies. The mobility industry is changing fast, and faster every year.

Roadmap invites participants to "test drive the future," learning from leaders in industry, communities, and government agencies. Programming will be organized around these tracks:

Cars. This track will focus on the rapid electrification of cars, trucks, buses, and other vehicles, as well as new forms of shared and autonomous mobility.
Charging. Charging infrastructure is evolving quickly to meet the needs of millions of new electric vehicle drivers. This track will explore how to make charging easier, faster, and more commonplace, and how to maximize its benefits to the electrical grid.
Community. The community track explores the broader "ecosystem" needed for the market to expand, and steps that are being taken to ensure new mobility services reach the populations that will benefit from them the most.
Cutting Edge. The "cutting edge" track will feature "Ignite" style talks of 5-7 minutes and workshops on emerging topics. Come learn more about tomorrow's news today!

Monday, June 17

Pre-Conference Events & Tours
This hands-on, interactive workshop is designed for utility staff who are relatively new to transportation electrification work, and will serve as an excellent foundation for first-time attendees to Roadmap. The workshop will build on Forth's white paper and years of work supporting electric utilities, but will also feature leading guest experts from across the country. This workshop will cover everything you need to know about electric vehicles, charging, what's at stake for utilities, and how to develop and implement programs to support transportation electrification.
Experience Portland on an electric bike! See key electric vehicle "landmarks" and explore Portland's easy-to-use bike infrastructure. The tour will be provided through Cycle Portland, a local bike tour company; bikes will be provided by Cycle Portland and Jump Bikes. Space is limited - register here.
There's a new electric mobility option in Portland: the e-scooter! Visit key landmarks and explore Portland's easy-to-use light mobility infrastructure. The tour will be provided through Cycle Portland, a local tour company, and scooters will be provided by Lime. Space is limited - register here. Riders must be 18 years old or older.
Roadmap has been growing in leaps and bounds and Forth is hosting our first ever "New Voices in New Mobility" reception to recognize the growing diversity in our industry. Come network with your fellow attendees - whether this is your first time attending Roadmap or your twelfth. We will recognize the recipients of the Roadmap Equity Scholarships, individuals that represent organizations dedicated to ensuring all communities have access to new mobility options. New Voices in New Mobility is included in full-conference registration and open to the public for $25.

Tuesday, June 18

Track 1: Cars

Track 2: Charging
Track 3: Community
Track 4: Cutting Edge
Jeff Allen | Executive Director, Forth

Electric vehicles are leading a revolution in how drivers fuel up. Today, EV charging found at apartment buildings, workplaces, retail outlets and even traditional gasoline stations. This opening keynote will examine how key industry players are imagining the fueling station of the future, and offering new charging models and services to meet consumer needs.
Moderator: Julia Pyper | Contributing Editor, Greentech Media & Host, Political Climate Podcast
Ashley Horvat | Vice President of Public & Private Partnerships, Greenlots
John McFarland | Chief Customer Officer, PGE
Southern California Edison has developed a portfolio of charging infrastructure programs to help EV drivers across the LA basin charge their vehicles -- from everyday passenger cars to fleet and industrial vehicles. In this mini-session, learn about SCE's Charge Ready portfolio, which includes programs and pilots to charge light duty vehicles, electric trucks, buses, shuttles, and port and material handling equipment.
Lisa Arellanes | Senior Manager, Business Development & Partnerships, Transportation Electrification, Southern California Edison
Laura Renger | Principal Manager, Air & Climate, Southern California Edison
10:15-11:30am Dealerships are essential to accelerating electric vehicle sales, yet dealers and salespeople face a number of structural challenges and barriers. This panel will explore the forces that influence the dealership sales process, and promising strategies to make it easier to sell electric cars.

Sponsored by:

Moderator: Alisa Reinhardt | Director of Regulatory Affairs, California New Car Dealers Association
Joe Ficalora | EV Dealership Specialist, Center for Sustainable Energy
Zach McGuire | EV and Smart Mobility Adoption Manager, Columbus Partnership
Neal Callinan | Electric Vehicle Specialist, Xcel Energy
Heath Carney, PhD | Principal, Sustainable Transportation Solutions
Eric Cahill | Program Director, Plug In America
Electric utility rates are one of the key factors that influences whether driving on electricity is cheaper than burning gasoline; whether customers charge in ways that maximize benefits for everyone; and whether fast charging is affordable or feasible. At the same time, complicated rates can discourage electric vehicle sales. This panel will review promising models from around the country.
Moderator: Sara Rafalson | Director, Market Development, EVgo
Max Baumhefner | Senior Attorney, Natural Resources Defense Council
Cyndee Fang | Manager of Energy Research & Analysis, SDG&E
Erika Myers | Principal, Transportation Electrification, Smart Electric Power Alliance
Josh Stebbins | Managing Attorney, Sierra Club, Environmental Law Program
Aaron Young | Electrify America
Traditionally underserved communities face many barriers to electric vehicle adoption, from charging challenges to a lack of culturally appropriate marketing. This panel will explore strategies to improve access and awareness to increase electric vehicle use in communities of color and other traditionally underserved populations.
Moderator: Sergio Lopez | Program Manager, Forth
Lauri Walker | Senior Project Manager, Equity Transportation, Center for Sustainable Energy
Tin Le | Staff Specialist, Bay Area Air Quality Management District
Terry Travis | Co-Founder, EVHybridNoire
Adam Mohabbat | Product Strategy & Market Development Associate, EVgo
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Harm Weken | FIER Automotive
Jay Friedland | Senior Policy Advisor, Plug In America
Jessica Reichers | Technology and Policy Manager, Oregon Department of Energy
Scott Hardman | Researcher, UC Davis
Michelle Kinman | Director of Transportation, Los Angeles Cleantech Incubator
Steve Bloch | Western Regional Vice President, ABB Inc.
Fred Schaefer | Principal, Cadeo
12:30-1:45pm Pilot projects around the world are helping identify and overcome the barriers to electrifying shared mobility services like ride sharing, ride hailing, and taxi fleets. This panel will explore promising strategies to electrify shared mobility, and the lessons we are learning along the way.
Moderator: Nick Nigro | Founder, Atlas Public Policy
Tegan Molloy | Program Manager, Forth
Pete Slowik | Researcher, International Council on Clean Transportation
Michael Marx | Executive Director, Corporate Ethics International
Jen Roberton | Transportation Policy Advisor, NYC Mayor's Office of Sustainability
Electric drive is rapidly moving into the heavy duty vehicle market. Panelists will explore the accelerating rate of change in this sector, predict which segments are likely to electrify first, and discuss the most promising strategies for managing this increasingly heavy electrical load.

Sponsored by:

Moderator: Julie Furber | Vice President - Electrified Power, Cummins
Andreas Juretzka | EMG Lead, Daimler Trucks North America
John Gerra | Director of Business Development, BYD
Samantha Houston | Vehicles Analyst, Clean Vehicles Program, Union of Concerned Scientists
Josh Loyd | Utility Consultant, Burns & McDonnell
Bill Van Amburg | Executive Vice President, CALSTART
The race is on, as regions around the world vie to become electric mobility leaders. Come hear what's in the works from leaders of some of the fastest-moving electric mobility regions.
Moderator: Paul Stith | Director, Strategy & Innovation, Black & Veatch
James Campbell | Policy Adviser, PacifiCorp/RMP
Greg Gaug | Vice President of Investments, Ulupono Initiative
Wolfgang Fischer | State Agency for New Mobility Solutions and Automotive Baden-Wrttemberg e-mobil BW
Christina Ianniciello | Director, Clean Transportation, Province of British Columbia
Brendan Jordan | Vice President, Great Plains Institute
Autonomous vehicle technology promises improved safety and efficiency, lower costs, and better environmental outcomes. But how quickly is it coming, where will we see it first, and how can we ensure we are maximizing the positives and minimizing negative side effects?

Sponsored by:

Moderator: Jeanette Shaw | Senior Director, Public Affairs and Policy, Forth
Amitai Bin-Nun | Vice President, Securing America's Future Energy (SAFE)
Ed Bernardon | Vice President, Strategic Automotive Initiatives, Siemens
2:15-3:30pm The US Department of Energy has funded three "showcase" projects to provide hands-on consumer experiences in convenient, brand neutral settings. Similar efforts have also emerged in other regions. These range from long term stationary settings like Forth's Northwest Electric Showcase to weekend events around the region. What are we learning from these projects, and how can they inform work in other regions?
Moderator: Linda Bluestein
Zach Henkin | Deputy Director, Forth
Lisa Thurstin | Manager, Clean Air, American Lung Association in Minnesota
Kat Urquhart | Program Manager, Plug In America
Mark Singer | Sr. Transportation Analyst, National Renewable Energy Laboratory
Are smart charging and "V2X" technologies finally ready to move from pilot projects to widespread adoption? Our panelists will explore projects underway, lessons learned, and the path ahead.

Sponsored by:

Moderator: Marcus Welz | ITS President, Siemens
Baerte De Brey | Chief International Officer, ElaadNL
Karen Hsu | Senior Director, Business Development, Utilities, eMotorWerks
Marc Trahand | EVP, Marketing, Nuvve Corporation
Barton Sidles | Director of Corporate and Business Development, Hubject Inc.
Oliver Garnett | Consultant, E3
An increasing number of projects are being tested to bring the benefits of electric, shared, and autonomous vehicles to traditionally underserved communities. This panel will highlight the most promising, sustainable, and scalable projects, and the lessons learned to date.
Moderator: Hana Creger | Environmental Equity Program Manager, The Greenlining Institute
Graciela Garcia | Air Pollution Specialist, California Air Resources Board
Zach Franklin | Chief Strategy Officer, GRID Alternatives
Darren Epps | Product Development Specialist, Southern Company
Tara Lynn Gray | President & CEO, Fresno Metro Black Chamber and Fresno Metro Black Chamber Foundation
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Moderator: Eva DeCesaro | Electric Transportation Project Manager, Pacific Power
Molly Amendt | VP of Clean Transportation, C2 Group
Kevin Matthews | Managing Director, National Strategies, LLC
Forest Williams | Director of New Business Development, Liberty PlugIns
Marie Steele | Principal, e-centricity, LLP
Anna Vanderspek | Energy Programs Manager, Green Energy Consumers Alliance
Alan Mace | HD Market Manager, Ballard Power Systems Inc.
Ben Prochazka | Vice President, Electrification Coalition
Sponsored by:
One of the most popular recurring elements in the Roadmap series, this live focus group will ground attendees in the real-world challenges facing expanded electric vehicle adoption. Professional facilitators from Opinion Dynamics will quiz drivers, and audience members can pose questions of their own in real time. This year's session will focus on the role customers want their electric utility to play in transportation electrification.
Sponsored by:

Wednesday, June 19

Track 1: Cars

Track 2: Charging
Track 3: Community
Track 4: Cutting Edge
Jeff Allen | Executive Director, Forth
Jessica Vega Pedersen | Commissioner, Multnomah County
The CHAdeMO Association is working with China to develop ultra-fast charging standards; CharIN is working to establish the Combined Charging System (CCS) as the global standard; and Tesla continues to expand its Supercharger network. This session will bring together senior representatives from these three organizations to explore some pressing questions: What is their strategy for providing increasingly high-power charging? What do they see as the advantages of their system? Do they think all three systems will coexist globally indefinitely into the future, or will there be convergence?
Moderator: John Voelcker | Automotive Journalist & Industry Analyst
Takafumi Anegawa | President of Research Institute, Tokyo Electric Power Company Holdings, Inc. (TEPCO)
Oleg Logvinov | President & CEO, IoTecha
The EV Charging Carbon Coalition has developed an innovative new accredited methodology that allows charging systems to sell credits to voluntary carbon markets, earning an incremental 5-10% return on capital. This panel will discuss the process, how it works, and what it means for charging providers, businesses, and other stakeholders.
11:00am-12:15pm Cities around the world are pledging to completely electrify their fleets. In China, Shenzen has already electrified its entire fleet of over 16,000 buses. This panel will explore the strategies that cities are using to rapidly electrify their fleets, meet their charging needs, and move from demonstration projects to full-scale electrification.
Moderator: Kyle Pynn | Electric Vehicle Business Line Manager, Burns & McDonnell
John DeBoer | Head of eMobility, Siemens North America
Kent Leacock | Director of Government Relations, Proterra
David Roberts | Senior Consultant, VEIC
Dr. Holmes Hummel | Principal & Founder, Clean Energy Works
Over 15 states have initiated some type of proceeding, workshop, or rate case in the past year in which regulated utilities are proposing electric vehicle programs. These include all regions in the country - Southeast, Mid-Atlantic, Northeast, Texas-ERCOT, Midwest, and the Western states. State agencies, led by their Public Utility Commissions, have initiated a number of workshops and proceedings on electric vehicle topics as well, including issues of "what is a public utility" as well as complex issues related to program design, dynamic or time of use rates, rate design issues, stakeholder groups, and education and outreach. This panel will explore some of the following questions: What are some of the best practices and lessons learned from both California and other states in early programs? What will it take to scale up programs from the pilot phase to larger scale? What are some good examples of utility programs that have worked? How are utilities working with vendors and other stakeholders to accelerate these deployments?

Sponsored by:

Moderator: Phil Jones | Executive Director, Alliance for Transportation Electrification (ATE)
Lang Reynolds | Director, Electric Transportation, Duke Energy
Chris Budzynski | Director, Utility Policy, Exelon Utilities
Greg Bernosky | Director, Strategy Integration and Implementation, Arizona Public Service (APS)
John Markowitz, PE, CEM | Evolve NY, New York Power Authority (NYPA)
Joe Halso | Associate Attorney, Sierra Club
Katherine Stainken | Policy Director, Plug-in America
China is now responsible for over half the electric vehicles sold worldwide, and its leadership on transportation electrification continues to accelerate. This session will explore the latest trends, the key players, and the implications for global electric vehicle markets.
Moderator: Eric Huang | Program Manager, Forth
Alysha Webb | Contributing Analyst, Wards Intelligence
Xiaohua Ding | Deputy Director, Shanghai Electric Vehicle Public Data Collecting Monitoring and Research Center
Xiang Zhang | Professor, Beijing Institute of Technology
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Moderator: Patty Monahan | Commissioner, California Energy Commission
Jennifer Green | Sustainability Officer, City of Burlington
Michael Chiacos | Director of Energy and Climate Programs, Community Environmental Council
Jennifer States | Senior Consultant, DNV GL
Farooq Butt | Senior Vice President of Business Development & Strategy, WiTricity
Megha Lakhchaura | Director, Policy and Utility Programs, EVBox
Alexis Schayowitz | Director, Transportation, ICF
Grace Van Horn | Consultant, M.J. Bradley & Associates
12:30-1:45pm An increasing number of states, regions, and countries are setting formal goals to reach 100% of new vehicle sales zero emission vehicles. How might leading regions make good on these pledges? What is a transition likely to look like? What supporting policies and investments will we need to get there?
Dr. Daniel Sperling | Distinguished Professor and Director, Institute of Transportation Studies, University of California, Davis (ITS-Davis)
Jianhua Chen | Program Officer, Energy Foundation Beijing Office
Anthony Eggert | Director - Transportation, ClimateWorks
Espen Hauge | President, AVERE - the European Association for Electromobility
Andrea Pratt | Climate & Transportation Policy Advisor, City of Seattle
1:45-3:00pm Who is buying electric cars, and who will buy them in the future? It's time to move beyond simplistic views of the market and "early adopters." This panel will introduce different ways to think about electric car buyers and their needs, to help us convince more of them to choose electric vehicles.
Moderator: Marc Deutsch | American Honda Motor Co., Inc.
Brett Williams | Senior Principal Advisor, EV Programs, Center for Sustainable Energy (CSE)
Carolyn Parrs | CEO, Mind Over Markets
Geoffrey Abraham | Principle, Creative Director, Self Brand Studio
Jonathan Levy | Vice President, Strategic Initiatives, EVgo
Cities that want more people to walk and bike need to have sidewalks, bike lanes, and bike parking; likewise, cities that want to electrify transportation need to make room in the public right of way for charging. This panel will explore promising models and strategies to make charging your car as easy as parking it.
Jorge Madrid | Senior Program Manager, Cities, Energy Foundation
Ethan Sprague | VP Sales, FreeWire Technologies, Inc.
Rafaël Van Coppenolle | Product Line Manager, Services FLO Inc.
Shannon Walker | New Mobility, Electric & Autonomous Vehicle Lead, Seattle DOT
Fuel cell electric vehicles are becoming increasingly available outside of California. What strategies will most effectively speed their expansion to the rest of the United States?

Sponsored by:

Stephen Ellis | Manager, Fuel Cell Vehicle Marketing, American Honda Motor Co., Inc.
Craig Scott | National Manager, Advanced Technologies Group, Toyota
Els de Wit | The Netherlands Ministry of Infrastructure and Water Management
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Moderator: Prachi Vakharia | Advisory Board Member, International Association of Transportation Regulators
Michel Scholtes | International Sales Director, GreenFlux
Andre Javier-Barry | Senior Account Manager and Business Development, D+R International
April Bolduc | President, S Curve Strategies
Alex Hanson | Senior Advisor on Vehicle Incentives, UK's Office of Low Emissions Vehicles
Randal Kaufman | Sales Director, Black & Veatch
Aric Ohana | Co-Founder, Envoy Technologies
Jordan Davis | Director, Smart Cities, Columbus Partnership
3:30-4:45pm Several brand neutral campaigns are bringing public and private sector actors together to promote electric mobility as a class. This session will provide an overview of several of these campaigns, the lessons they are learning, and the implications for other regions.

Sponsored by:

Moderator: Darren Spencer | Senior Product Marketer, Portland General Electric
Lisa Chiladakis | Manager, Technology and Programs, Veloz
Thor Hinckley | Senior Program Manager, Forth
Matt Streit | Senior Vice President, Edelman
Richard Steinberg | Senior Director of Green Cities, Marketing and Communications, Electrify America
Many local governments have made bold commitments to electrify local mobility, and they know that will require more charging infrastructure. However, most cities have limited resources to directly fund charging themselves. This panel will explore strategies that cities can use to streamline, simplify, and accelerate the installation of more charging infrastructure in their communities.
Moderator: Kelly Shultz | Bloomberg
Susan Freedman | Senior Regional Energy/Climate Planner, San Diego Association of Governments
Jesse Way | Climate Policy Analyst, Northeast States for Coordinated Air Use Management (NESCAUM)
Mike Usen | Senior Transportation and Environmental Planner, DKS Associates
Michael Terreri | Program Manager, GNA
Matthew Nelson | Director of Government Affairs, Electrify America
State level electric vehicle leadership has been accelerating on the coasts, and expanding to more states as well. What state-level policies and actions will have the greatest impact on accelerating transportation electrification?

Sponsored by:

Moderator: Sue Gander | Director, Environment, Energy & Transportation Division, National Governors Association
Cassie Powers | Managing Director, Programs, NASEO
Gina Coplon-Newfield | Director, Clean Transportation for All Campaign, Sierra Club
Sophie Shulman | Chief of Innovative Mobility, Colorado DOT
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Moderator: John Morris | D+R International
William Murtha | Reporter, Argus Media
Carlo De La Cruz | Senior Campaign Representative, My Generation, Sierra Club
Mark Tang | Staff Specialist, Bay Area Air Quality Management District
Lisa Arellanes | Senior Manager, Business Development & Partnerships, Transportation Electrification, Southern California Edison
Tyler Petersen | Senior Manager, EV Initiatives, Center for Sustainable Energy
Sarah McKearnan | Senior Policy Advisor, NESCAUM
Espen Hauge | President, AVERE - the European Association for Electromobility
Jeff Allen | Executive Director, Forth

Thursday, June 20

Post-Conference Events
In this workshop, we will explore the benefits of encouraging smart and managed charging for both light and heavy-duty vehicles; the technologies and programs that are most effective to encourage smart charging behavior; how to encourage smart charging without discouraging transportation electrification; and strategies to prepare to take advantage of V2X technology. It is designed for utility staff who are actively engaged in transportation electrification and/or demand response programs. In addition to Forth staff, the program will draw on leading global experts who are attending the Roadmap conference.
Forth is supporting the American Cities Climate Challenge, an unprecedented opportunity for 25 ambitious cities to significantly deepen and accelerate their efforts to tackle climate change. Representatives from these cities will be attending Roadmap to deepen their understanding of how transportation electrification and new mobility strategies can contribute to their efforts. During this hands-on workshop, participating city staff will dig deeper into key issues and strategies, and discuss how best to apply what they have learned to their local efforts.

View last year's conference program here.