Roadmap 11

2019 Program

Roadmap 12: Test Drive the Future

"The future is already here - it's just not evenly distributed."
- William Gibson, science fiction author.

Last year, over half the cars sold In Norway last year came with plugs. Shared electric scooters exploded onto many city streets (and sidewalks!) while autonomous shuttles began offering service in a few communities. Meanwhile, many parts of the world have hardly seen a trace of these "science fiction" technologies. The mobility industry is changing fast, and faster every year.

Roadmap invites participants to "test drive the future," learning from leaders in industry, communities, and government agencies. Programming will be organized around these tracks:

Cars. This track will focus on the rapid electrification of cars, trucks, buses, and other vehicles, as well as new forms of shared and autonomous mobility.
Charging. Charging infrastructure is evolving quickly to meet the needs of millions of new electric vehicle drivers. This track will explore how to make charging easier, faster, and more commonplace, and how to maximize its benefits to the electrical grid.
Community. The community track explores the broader "ecosystem" needed for the market to expand, and steps that are being taken to ensure new mobility services reach the populations that will benefit from them the most.
Cutting Edge. The "cutting edge" track will feature "Ignite" style talks of 5-7 minutes and workshops on emerging topics. Come learn more about tomorrow's news today!

Monday, June 17

Pre-Conference Events & Tours
This hands-on, interactive workshop is designed for utility staff who are relatively new to transportation electrification work, and will serve as an excellent foundation for first-time attendees to Roadmap. The workshop will build on Forth's white paper and years of work supporting electric utilities, but will also feature leading guest experts from across the country. This workshop will cover everything you need to know about electric vehicles, charging, what's at stake for utilities, and how to develop and implement programs to support transportation electrification.

Tuesday, June 18

Track 1: Cars
Track 2: Charging
Track 3: Community Track 4: Cutting Edge
Jeff Allen | Executive Director, Forth
10:15-11:30am Dealerships are essential to accelerating electric vehicle sales, yet dealers and salespeople face a number of structural challenges and barriers. This panel will explore the forces that influence the dealership sales process, and promising strategies to make it easier to sell electric cars.
Moderator: Alisa Reinhardt | Director of Regulatory Affairs, California New Car Dealers Association
Joe Ficalora | EV Dealership Specialist, Center for Sustainable Energy
Zach McGuire | EV and Smart Mobility Adoption Manager, Columbus Partnership
Neal Callinan | Electric Vehicle Specialist, Xcel Energy
Heath Carney, PhD | Principal, Sustainable Transportation Solutions
Eric Cahill | Program Director, Plug In America
Electric utility rates are one of the key factors that influences whether driving on electricity is cheaper than burning gasoline; whether customers charge in ways that maximize benefits for everyone; and whether fast charging is affordable or feasible. At the same time, complicated rates can discourage electric vehicle sales. This panel will review promising models from around the country.
Moderator: Sara Rafalson | Director, Market Development, EVgo
Joe Halso | Associate Attorney, Sierra Club
Erika Myers | Principal, Research, Smart Electric Power Alliance
Rob Barossa | Electrify America
Traditionally underserved communities face many barriers to electric vehicle adoption, from charging challenges to a lack of culturally appropriate marketing. This panel will explore strategies to improve access and awareness to increase electric vehicle use in communities of color and other traditionally underserved populations.
Moderator: Sergio Lopez | Program Manager, Forth
Lauri Walker | Senior Project Manager, Equity Transportation, Center for Sustainable Energy
Tin Le | Staff Specialist, Bay Area Air Quality Management District
Dr. Shelley Francis | Co-Founder, EVHybridNoire
Adam Mohabbat | Product Strategy & Market Development Associate, EVgo
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Harm Weken | FIER Automotive
Katherine Stainken | Policy Director, Plug In America
Jessica Reichers | Technology and Policy Manager, Oregon Department of Energy
Scott Hardman | Researcher, UC Davis
Michelle Kinman | Director of Transportation, Los Angeles Cleantech Incubator
Steve Bloch | Western Regional Vice President, ABB Inc.
12:30-1:45pm Pilot projects around the world are helping identify and overcome the barriers to electrifying shared mobility services like ride sharing, ride hailing, and taxi fleets. This panel will explore promising strategies to electrify shared mobility, and the lessons we are learning along the way.
Moderator: Stephanie Seki | Senior Policy Analyst, Atlas Public Policy
Tegan Molloy | Program Manager, Forth
Pete Slowik | Researcher, International Council on Clean Transportation
Michael Marx | Executive Director, Corporate Ethics International
Electric drive is rapidly moving into the heavy duty vehicle market. Panelists will explore the accelerating rate of change in this sector, predict which segments are likely to electrify first, and discuss the most promising strategies for managing this increasingly heavy electrical load.
Andreas Juretzka | EMG Lead, Daimler Trucks North America
John Gerra | Director of Business Development, BYD
Josh Loyd | Utility Consultant, Burns & McDonnell
Bill Van Amburg | Executive Vice President, CALSTART
The race is on, as regions around the world vie to become electric mobility leaders. Come hear what's in the works from leaders of some of the fastest-moving electric mobility regions.
James Campbell | Policy Adviser, PacifiCorp/RMP
Greg Gaug | Vice President of Investments, Ulupono Initiative
Wolfgang Fischer | State Agency for New Mobility Solutions and Automotive Baden-Wrttemberg e-mobil BW
Christina Ianniciello | Director, Clean Transportation, Province of British Columbia
Brendan Jordan | Vice President, Great Plains Institute
Autonomous vehicle technology promises improved safety and efficiency, lower costs, and better environmental outcomes. But how quickly is it coming, where will we see it first, and how can we ensure we are maximizing the positives and minimizing negative side effects?
Moderator: Jeanette Shaw | Senior Director, Public Affairs and Policy, Forth
Amitai Bin-Nun | Vice President, Securing America's Future Energy (SAFE)
Ed Bernardon | Vice President, Strategic Automotive Initiatives, Siemens
2:15-3:30pm The US Department of Energy has funded three "showcase" projects to provide hands-on consumer experiences in convenient, brand neutral settings. Similar efforts have also emerged in other regions. These range from long term stationary settings like Forth's Northwest Electric Showcase to weekend events around the region. What are we learning from these projects, and how can they inform work in other regions?
Moderator: Linda Bluestein
Zach Henkin | Deputy Director, Forth
Lisa Thurstin | Manager, Clean Air, American Lung Association in Minnesota
Kat Urquhart | Program Manager, Plug In America
Mark Singer | Sr. Transportation Analyst, National Renewable Energy Laboratory
Are smart charging and "V2X" technologies finally ready to move from pilot projects to widespread adoption? Our panelists will explore projects underway, lessons learned, and the path ahead.
Moderator: Marcus Welz | ITS President, Siemens
Baerte De Brey | Chief International Officer, ElaadNL
Karen Hsu | Senior Director, Business Development, Utilities, eMotorWerks
Marc Trahand | EVP, Marketing, Nuvve Corporation
Barton Sidles | Director of Corporate and Business Development, Hubject Inc.
Lucy McKenzie | Managing Consultant, E3
An increasing number of projects are being tested to bring the benefits of electric, shared, and autonomous vehicles to traditionally underserved communities. This panel will highlight the most promising, sustainable, and scalable projects, and the lessons learned to date.
Moderator: Hana Creger | Environmental Equity Program Manager, The Greenlining Institute
Graciela Garcia | Air Pollution Specialist, California Air Resources Board
Zach Franklin | Chief Strategy Officer, GRID Alternatives
Darren Epps | Product Development Specialist, Southern Company
Tara Lynn Gray | President & CEO, Fresno Metro Black Chamber and Fresno Metro Black Chamber Foundation
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Moderator: Eva DeCesaro | Electric Transportation Project Manager, Pacific Power
Molly Amendt | VP of Clean Transportation, C2 Group
Kevin Matthews | Managing Director, National Strategies, LLC
Forest Williams | Director of New Business Development, Liberty PlugIns
Marie Steele | Principal, e-centricity, LLP
Anna Vanderspek | Energy Programs Manager, Green Energy Consumers Alliance
Alan Mace | HD Market Manager, Ballard Power Systems Inc.
Ben Prochazka | Vice President, Electrification Coalition
4:00-5:00pm One of the most popular recurring elements in the Roadmap series, this live focus group will ground attendees in the real-world challenges facing expanded electric vehicle adoption. Professional facilitators will quiz drivers, and audience members can pose questions of their own in real time. This year's session will focus on the role customers want their electric utility to play in transportation electrification.

Wednesday, June 19

Track 1: Cars
Track 2: Charging
Track 3: Community Track 4: Cutting Edge
Jeff Allen | Executive Director, Forth
Jessica Vega Pedersen | Commissioner, Multnomah County
The CHAdeMO Association is working with China to develop ultra-fast charging standards; CharIN is working to establish the Combined Charging System (CCS) as the global standard; and Tesla continues to expand its Supercharger network. This session will bring together senior representatives from these three organizations to explore some pressing questions: What is their strategy for providing increasingly high-power charging? What do they see as the advantages of their system? Do they think all three systems will coexist globally indefinitely into the future, or will there be convergence?
Moderator:John Voelcker
Oleg Logvinov | President & CEO, IoTecha
The EV Charging Carbon Coalition has developed an innovative new accredited methodology that allows charging systems to sell credits to voluntary carbon markets, earning an incremental 5-10% return on capital. This panel will discuss the process, how it works, and what it means for charging providers, businesses, and other stakeholders.
11:00am-12:15pm Cities around the world are pledging to completely electrify their fleets. In China, Shenzen has already electrified its entire fleet of over 16,000 buses. This panel will explore the strategies that cities are using to rapidly electrify their fleets, meet their charging needs, and move from demonstration projects to full-scale electrification.
Kent Leacock | Director of Government Relations, Proterra
David Roberts | Senior Consultant, VEIC
Dr. Holmes Hummel | Principal & Founder, Clean Energy Works
More than $1 billion in investor-owned utility programs have been approved by public utility commissions in 14 states. Many more programs are under consideration. During this session, stakeholders will discuss the importance of utility engagement and explore emerging issues. China is now responsible for over half the electric vehicles sold worldwide, and its leadership on transportation electrification continues to accelerate. This session will explore the latest trends, the key players, and the implications for global electric vehicle markets.
Alysha Webb | Managing Partner, Cross Pacific Partner
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Jennifer Green | Sustainability Officer, City of Burlington
Michael Chiacos | Director of Energy and Climate Programs, Community Environmental Council
Jennifer States | Senior Consultant, DNV GL
Farooq Butt | Senior Vice President of Business Development & Strategy, WiTricity
Megha Lakhchaura | Director, Policy and Utility Programs, EVBox
Alexis Schayowitz | Director, Transportation, ICF
Grace Van Horn | Consultant, M.J. Bradley & Associates
12:30-1:45pm An increasing number of states, regions, and countries are setting formal goals to reach 100% of new vehicle sales zero emission vehicles. How might leading regions make good on these pledges? What is a transition likely to look like? What supporting policies and investments will we need to get there?
Dr. Daniel Sperling | Distinguished Professor and Director, Institute of Transportation Studies, University of California, Davis (ITS-Davis)
Espen Hauge | President, AVERE - the European Association for Electromobility
1:45-3:00pm Who is buying electric cars, and who will buy them in the future? It's time to move beyond simplistic views of the market and "early adopters." This panel will introduce different ways to think about electric car buyers and their needs, to help us convince more of them to choose electric vehicles.
Brett Williams | Senior Principal Advisor, EV Programs, Center for Sustainable Energy (CSE)
Carolyn Parrs | CEO, Mind Over Markets
Geoffrey Abraham | Principle, Creative Director, Self Brand Studio
Jonathan Levy | Vice President, Strategic Initiatives, EVgo
Cities that want more people to walk and bike need to have sidewalks, bike lanes, and bike parking; likewise, cities that want to electrify transportation need to make room in the public right of way for charging. This panel will explore promising models and strategies to make charging your car as easy as parking it.
Jorge Madrid | Senior Program Manager, Cities, Energy Foundation
Ethan Sprague | VP Sales, FreeWire Technologies, Inc.
Rafaël Van Coppenolle | Product Line Manager, Services FLO Inc.
Shannon Walker | New Mobility Strategic Advisor, Seattle DOT
Fuel cell electric vehicles are becoming increasingly available outside of California. What strategies will most effectively speed their expansion to the rest of the United States? Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Michel Scholtes | International Sales Director, GreenFlux
Andre Javier-Barry | Senior Account Manager and Business Development , D+R International
April Bolduc | President, S Curve Strategies
Randal Kaufman | Sales Director, Black & Veatch
Aric Ohana | Co-Founder, Envoy Technologies
Jordan Davis | Director, Smart Cities, Columbus Partnership
3:30-4:45pm Several brand neutral campaigns are bringing public and private sector actors together to promote electric mobility as a class. This session will provide an overview of several of these campaigns, the lessons they are learning, and the implications for other regions.

Sponsored by:

Lisa Chiladakis | Manager, Technology and Programs, Veloz
Thor Hinckley | Senior Program Manager, Forth
Joey Marquart | Senior Vice President, Edelman
Richard Steinberg | Senior Director of Green Cities, Marketing and Communications, Electrify America
Many local governments have made bold commitments to electrify local mobility, and they know that will require more charging infrastructure. However, most cities have limited resources to directly fund charging themselves. This panel will explore strategies that cities can use to streamline, simplify, and accelerate the installation of more charging infrastructure in their communities.
Moderator: Kelly Shultz | Bloomberg
Susan Freedman | Senior Regional Energy/Climate Planner, San Diego Association of Governments
Jesse Way | Climate Policy Analyst, Northeast States for Coordinated Air Use Management (NESCAUM)
Mike Usen | Senior Transportation and Environmental Planner, DKS Associates
Michael Terreri | Program Manager, GNA

Sponsored by:

State level electric vehicle leadership has been accelerating on the coasts, and expanding to more states as well. What state-level policies and actions will have the greatest impact on accelerating transportation electrification?
Moderator: Sue Gander | Director, Environment, Energy & Transportation Division, National Governors Association
Cassie Powers | Managing Director, Programs, NASEO
Chris Bast | Chief Deputy, Virginia Department of Environmental Quality
Josh Stebbins | Managing Attorney, Sierra Club, Environmental Law Program
Hold on to your seat! Some sessions in this track will feature a half-dozen "ignite" style talks of 5-7 minutes each, with brief Q&A periods afterwards, exploring a diverse range of cutting edge topics. These short-format talks are guaranteed to get you talking!
Moderator: John Morris | D+R International
William Murtha | Reporter, Argus Media
Carlo De La Cruz | Senior Campaign Representative, My Generation, Sierra Club
Mark Tang | Staff Specialist, Bay Area Air Quality Management District
Katie Sloan | Director, Transportation Electrification, Southern California Edison
Tyler Petersen | Senior Manager, EV Initiatives, Center for Sustainable Energy
Sarah McKearnan | Senior Policy Advisor, NESCAUM
Espen Hauge | President, AVERE - the European Association for Electromobility
Jeff Allen | Executive Director, Forth

Thursday, June 20

Post-Conference Events
Transportation electrification will yield substantial benefits for the environment, the economy, and all ratepayers using the electrical grid. Over time, utilities can maximize these benefits by encouraging managed and "smart" charging that ensures the time and rate of charging is optimized, and uses rapidly emerging V2X technology to provide additional grid benefits. This workshop will explore the benefits of encouraging smart and managed charging for both light and heavy duty vehicles; the technologies and programs that are most effective to encourage smart charging behavior; how to encourage smart charging without discouraging transportation electrification; and strategies to prepare to take advantage of V2X technology. This hands-on, interactive workshop is designed for utility staff who are actively engaged in transportation electrification and/or demand response programs. In addition to Forth staff, the program will draw on leading global experts who are attending the Roadmap conference.
Forth is supporting the American Cities Climate Challenge, an unprecedented opportunity for 25 ambitious cities to significantly deepen and accelerate their efforts to tackle climate change. Representatives from these cities will be attending Roadmap to deepen their understanding of how transportation electrification and new mobility strategies can contribute to their efforts. During this hands-on workshop, participating city staff will dig deeper into key issues and strategies, and discuss how best to apply what they have learned to their local efforts.

View last year's conference program here.