Harm Weken is since 1995 managing Partner of FIER Automotive, a business development company in the international automotive sector, with a focus on sustainable and electric mobility. Harm is co-founder and co-owner of GoodMoovs.com, the largest all electric business-to-business car sharing program in the Netherlands and part of an EU network of electric car sharing programs. Moreover Harm, supports electric mobility initiatives and the academic sector as board member, advisory council member and in scientific reviewing committees at universities and electric mobility foundations, in Europe and overseas. The core of the work of Harm and his company FIER, is (EU and national) project initiation and business development in electric mobility for private companies, public authorities and consortia. During recent years, the focus has been on: Stimulating electric vehicle (EV) uptake in fleet; Effectiveness of national EV incentives and policies; Stimulating electric trucks in distribution and inner-city freight and; Electric car sharing and smart charging infrastructure.